Street Team Case Study Spotlight:
Coldest Canadian Campaign
Campaign: Air New Zealand - Toronto and Vancouver campaign efforts
Objective: Promote and Market Air New Zealand expansion. Through a campaign devised by their marketing company our marketing street team division and helped them market their Coldest Canadian Contest. Our objective was to create awareness and promote Air New Zealand. Our attractive and engaging street team offered free tissue paper samples with information on their contest in it. We promoted this in busy intersections selected by the client in Toronto and Vancouver.
Product: Air New Zealand through their Coldest Canadian Campaign
Marketing Peripherals: We were given tissue paper samples with marketing design on it to promote the campaign.
Uniforms: We were given vests and hats to wear that marketed the product.
Results: After we completed the event, there were many many signups to their contest. The contest was a great success and every day there were many that took the time to make a video explaining how they were the coldest Canadian.
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