Cost of Advertising Is Increasing Across All Industries
As marketing costs rise larger corporations are turning to
grassroots as an alternative medium
:
Carnival Cruises Estimated Advertising Budget over the Last 6 Years
2001
214 million
2002
208 million
2003
334 million
2006
464 million
* marketing spending has increased by a span of 100% over the last 5 years
"
Carnival Corporation Annual Report.
"
Carnival Corporation Investor Relations. Jun.17, 2007
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